UNITED24

The UNITED24 app is the Ukrainian government's official fundraising tool. It channels global donations directly to five specific frontline drone units. When you open the app, you are not just giving money. You are choosing exactly which unit gets your support.

You pick from units like the Achilles regiment or the Magyar Birds brigade. The app then shows you their latest news and mission updates. It makes the donation process feel personal and immediate. The app connects donors to the war effort in a way that a simple website transfer never could.

Inside, you create a profile with an avatar and a call sign. The app calls this personalization. You then see a feed of current fundraisers for each unit. You tap one, choose an amount, and the money goes straight to that unit's account. The app is free. It has no ads. The Ukrainian Ministry of Digital Transformation built it. The goal is transparency.

Why the leaderboard changes how people donate

The leaderboard is not just a number. Every donation pushes you higher. The app shows your rank compared to other donors. This introduces a competitive element to charity. It encourages repeat donations. The app lists the top donors. This public recognition can be a strong motivator. Donors may choose a unit based on how their donation will affect their ranking. The K-2 unit purchased 16 interceptor drones using funds raised this way. The Fenix unit acquired 18 drone detectors. The leaderboard drives action. It turns a solitary donation into a community event.

What happens when you compare the app to the website

The app and the UNITED24 website do not always share the same content. This is a confirmed user complaint. Someone using the web platform might see a different set of fundraisers. The app focuses on the Drone Line units. The website covers a wider range of projects, like medical aid and demining. This split creates confusion. A donor using both platforms might feel they are supporting two different organizations. It is a real limitation. The app offers a deep dive into drone warfare support. The website offers a broader view of the entire UNITED24 initiative. They are not the same experience.

The app's version history shows steady progress. The latest update added a news feed with UNITED24 Media articles. It also added unit profiles that combine fundraisers, stories, and news. Push notifications for news and unit updates were also introduced. The developers fixed bugs and improved stability. These updates show active development. They also show the app is moving toward being a comprehensive information hub, not just a donation portal.

How two features work together in a real workflow

Consider how the personalization feature interacts with the direct unit selection. You create a call sign. You choose an avatar. This creates a digital identity. Then you select a unit, like the Achilles brigade. Your donations are now tied to that identity and that unit. The app then shows you the impact of your combined donations with others. The leaderboard ranks you. The news feed shows how your unit is using the funds. The combination of a personal identity and a specific unit creates a powerful feedback loop. You are not just a random donor. You are "CallSign_123" supporting Achilles. You see your rank rise. You see Achilles getting new equipment. This workflow is unique to the app. It does not exist on the website. This design choice makes the app a distinct product, not just a mobile version of the site.

During the first month, the app raised over $128,000. Over 12,000 people used it. The app has since been downloaded more than 10,000 times on Google Play. The average rating is high. Users say the donation process takes less than a minute. It is fast. It is direct. However, a common complaint is that the app only supports a few drone units. It does not support other UNITED24 projects like medical aid or rebuilding. This narrow focus is a limitation. It means the app serves a specific audience. It is for people who want to support the drone warfare effort directly.

The app is a gamified donation experience. It uses avatars, ranks, and a leaderboard. This is not typical for a government app. It encourages friendly competition. The Reddit community raised $73,000 for a Sky Sentinel turret through the platform. The app's design seems to work. It makes donating feel like participating in a mission. It provides a sense of belonging to a community of supporters. The app's owner is the Ministry of Digital Transformation of Ukraine. The funds are audited by Deloitte and BDO.

The version that added challenge coins and 3D models

Version 1.12.0.618 added special events with unique gifts from the units. It introduced challenge coins. These are digital symbols of courage and support. It also added interactive 3D models of equipment. Users could rotate these models with their finger. Comment sorting and like counters for stories were also added. These features show an attempt to deepen user engagement beyond just donating. They create a richer, more interactive experience. They turn the app into a community hub with elements of a game. The developers are clearly experimenting with ways to keep users coming back.