BEAUTY LEVEL - Intercoiffure

Opening the App for the First Time

The moment you install BEAUTY LEVEL - Intercoiffure and tap the icon, you are asked to register or log in. There is no guest mode. You need an account before you can see any stylist or appointment slot. The registration form asks for a name, email, and phone number. After you submit those, the app sends a confirmation code to your phone. This step takes about thirty seconds if the network is fast. If the code does not arrive, you have to request a new one and wait again. Once you are in, the home screen shows a simple grid. The main options are "Book", "My Appointments", "Team", and "More". The design is clean but basic. There are no animations or fancy transitions. The app feels like a utility tool, not a lifestyle magazine. That is fine because its job is to get you booked, not to entertain you. The booking button is the largest element on the screen. Tapping it starts the core workflow.

The first booking step asks you to pick a service. The list includes haircuts, colouring, highlights, perms, extensions, makeup, and nails. Each service has a short label. There is no description of what each service includes. If you are a new client, you might not know the difference between a "wash, cut, blow-dry" and a "styling cut". The app assumes you already know the salon's menu. After you select a service, the app asks you to choose a staff member. This is where the team selection feature comes in. You see a list of names with small profile photos. The photos are professional but small. There is no information about each stylist's specialisation or experience. You have to guess who is good at what. This is a gap because the salon has multiple stylists with different strengths. The app does not guide you to the right person for your specific need. You can tap a name and see their available slots for the selected service. That is helpful, but only if you already know who you want.

How Staff Selection and Availability Work Together

The app's booking flow has two features that interact in a way that can either save time or create confusion. The first feature is staff selection per service. The second is the availability calendar. When you pick a service and a staff member, the app shows you the open slots for that combination. That sounds straightforward. But here is the catch: the salon has seven stylists, and each one has a different schedule. Some work only mornings. Others work evenings. Some specialise in colour, others in cuts. The app does not show you which stylist is best for your chosen service. It only shows who is available at what time. So if you want a colour treatment, you might end up booking with a stylist who normally does cuts. That is not a technical bug. It is a design choice that shifts the responsibility to the user. You have to know the team well enough to make the right choice. For regular clients, this is not a problem. They already have a favourite stylist. For new clients, it is a guessing game. The app could solve this by adding a short bio or a "specialises in" tag next to each name. But it does not. The availability calendar itself works reliably. It loads quickly and shows accurate slots. There is no lag or sync delay. When you book a slot, the app confirms it immediately and sends a notification. The confirmation screen shows the date, time, service, and stylist name. You can also add a note for the stylist. That note feature is useful for communicating specific requests, like "I want a layered cut" or "I have sensitive scalp". The app stores your appointment history, so you can see what you booked last time and who did it. That history feature is helpful for repeat bookings.

The interaction between staff selection and availability creates an original analysis point: the app gives you control but does not give you guidance. It trusts that you know the salon's team. That works for existing clients but creates friction for new ones. A new client might book with the wrong stylist, have a bad experience, and not return. That is a business risk that the app does not address. The salon's reputation for quality service is high, but the app does not convey that reputation through its interface. It is a functional tool that assumes prior knowledge. This is not a flaw in the code. It is a missing layer of user education. The app could add a "meet the team" section with detailed profiles, but that feature exists only as a name list. The "meet the team" option on the home screen shows the same list of names without any additional info. So the feature is present but underutilised. The app does not leverage the team's individual expertise to guide the booking decision. That is a missed opportunity for personalisation.

Real-World Performance and User Feedback

The app runs smoothly on most Android devices. There are no reports of crashes or freezes in the research log. The download size is around 70 MB, which is reasonable for a lifestyle app. The app does not show ads, which is a positive. It does not ask for unnecessary permissions beyond what is typical for a booking app. The privacy policy states that financial info, contact info, and identifiers may be collected and linked to your identity. That is standard for apps that handle appointments and payments. The app does not collect location data unless you grant permission. The performance is consistent. The booking flow does not hang or timeout. The notifications arrive promptly. The app has been available since March 2019, but it has only 230 total downloads. That is a very low number. It suggests that the app is used only by a small circle of existing clients. The salon has over 3,000 reviews on local.ch, but the app itself has no ratings on Google Play or the App Store. That gap is significant. The salon has a strong offline reputation but has not translated that into app adoption. The app's low download count means that most clients still book by phone or in person. The app is not the primary booking channel. That is not a performance issue. It is a usage issue. The app works, but people are not using it.

User reviews about the salon services mention both praise and criticism. Some clients say the staff is friendly and professional. Others complain about nail quality, saying the nails were uneven and broke after a few days. These are service-related complaints, not app-related. The app itself has no negative reviews because it has no reviews at all. The changelog for version 6.0.2 says the developer added "select staff per service during booking flow and squashed some bugs". That update addressed exactly the feature we discussed earlier. So the developer is actively improving the app. The bug fixes are not specified, but the changelog indicates that the app is maintained. The app is free to download, with no in-app purchases. That makes it accessible to anyone. The salon also offers an iOS version, which has similar features and the same low review count. The iOS version is 47.3 MB and requires iOS 13.0 or later. Both versions are updated regularly. The last update for Android was May 15, 2025, and for iOS, May 16, 2025. The app is not abandoned. It is actively supported, even if the user base is small.

Permissions and Data Handling Details

The app requests a standard set of permissions for a booking app. It asks for access to the camera if you want to upload a profile photo. It asks for storage access to save appointment receipts or documents. It does not request location, contacts, or microphone access by default. The privacy policy is hosted on zanadoo.me/pages/privacy. That policy states that the app may collect financial information, contact information, user content, identifiers, and usage data. Some of this data is linked to your identity. Diagnostics data is collected but not linked to you. The data is used for app functionality, analytics, and marketing. The app does not share data with third parties except as required by law. The developer, Carlo Invernale, is identified as a trader and complies with European Union law. The app's data encryption in transit is confirmed. You can request deletion of your data. The app does not have a dedicated support chat, but you can email [email protected] for help. That email belongs to the developer, Phorest, which is a salon software company based in Ireland. Phorest provides the backend for this app. The app is essentially a branded version of Phorest's client booking module. That explains why the app feels like a utility tool. It is built on a standard platform. The app's technical infrastructure is robust, but it lacks the unique character of the salon itself. The app does not reflect the salon's high-end branding or its membership in Intercoiffure Suisse. It is a generic booking tool with a salon name on it. The app's permissions are reasonable and do not raise privacy concerns. The data handling is transparent. The app does not have any known security vulnerabilities. It is a safe, functional, but underused tool for booking beauty appointments.